Life is now moving at such a fast pace that we have become a society of abbreviations.
When was the last time you purchased a new computer from Hewlett-Packard? Everyone calls that company "H-P" now.
When was the last time you heard of an architectural firm called Hellmuth, Obata, Kassabaum? They call themselves "HOK" now, and so does the rest of the world. In fact, very few people even remember what the initials stand for.
But sometimes we get the abbreviations wrong, because our minds apply the wrong associations to things. I was looking at personal profiles on a chat site earlier today and realized that some things that are incorrect can be so set in our minds that we have to make a real effort to not be trapped.
For example, I'm located in Austin, Texas. Every time I see the abbreviation "UT" (as in the State of "Utah") for a person's location, I automatically think, "UT, University of Texas, they're right nearby." Similarly, when I see the location abbreviation "LA," I always think the person is located in Los Angeles, and have to remind myself that "LA" stands for Louisiana.
Every now and then, it's good to stop yourself when you realize you've made an automatic - and incorrect - link, to consciously examine where the link comes from and how it is sometimes/often/always incorrect. Using automatic links is a good habit to break so you don't mis-identify a client or their location, send something to the wrong person or place, ask a question that shows you're not really paying attention, etc.
These kinds of errors tend to look like carelessness, and will not endear you to your clients or to your prospective clients.
The upside of fixing this is that making your brain work full-time and properly can not only help you in business, but it can help keep your mind sharp and delay (or even prevent) the onset of Alzheimer's Disease!